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Esprit to combine in-store experience with digital presence
Esprit to combine in-store experience with digital presence Clothing brand Esprit will combine in-store marketing with mobile vouchers and its Facebook page in a forthcoming window installation at its flagship Regent Street branch in London. 
O2 targets gig-goers with digital experiential activity at Academy venues
O2 targets gig-goers with digital experiential activity at Academy venues O2 is to remind gig-goers attending shows at the recently rebranded Academy venues just who the sponsor is, with the installation of Snapbooth screens. 
Flash mob dances on Bondi Beach for Flip camera campaign
Flash mob dances on Bondi Beach for Flip camera campaign A flash mob hit Sydney's Bondi Beach today, performing a dance routine for unsuspecting beachgoers as part of a promotion for the Flip MinoHD digital video camera.  
Mock rehab centre to push Eminem album in London
Mock rehab centre to push Eminem album in London Marketing agency Blazinstar Experiential is erecting a mock rehab centre in London's Covent Garden on Monday, where passers-by will be able to lie on beds and receive "treatment" in the form of listening to Eminem's new album, 'Relapse'. 
Mills & Boon and Virgin Trains kiss and make up for Comic Relief
Mills & Boon and Virgin Trains kiss and make up for Comic Relief Mills & Boon and Virgin Trains are raising money for Comic Relief by kissing and making up after the publisher last month launched a viral campaign deriding Virgin's ban on kissing at Warrington station. 
Zombie game marketing stunt goes awry after body parts disappear
Zombie game marketing stunt goes awry after body parts disappear A marketing stunt involving a "treasure hunt" for convincing-looking human remains across central London has gone awry, according to organisers, with a number of bloodied body parts (and chicken livers) going missing. 
Car firms see trade shows as a key platform for brands
Car firms see trade shows as a key platform for brands In the face of the recession, car companies told Brand Republic they were resisting the temptation to cut back marketing spend and are looking to further invest budgets in trade shows -- watch the video. 
Kitcatt Nohr wins Logitech research work
Kitcatt Nohr wins Logitech research work Webcam manufacturer Logitech has called on its direct and digital marketing agency Kitcatt Nohr to conduct a pan-European research study to track customer buying habits.  
Older,richer,wiser? Marketing to the over 50s video webcast
Experts from Kellogg's, Universal and BSkyB are among those offering insights in this free video for marketers looking to engage an over 50s audience. 
Ambulance Chasing?
Ambulance Chasing? Lawyers have long been accused of chasing clients with 'no-win, no-fee' deals in personal injury claims. However, it's highly unlikely that the floodgates will open with brand owners queuing up to sponsor their local NHS Trust, as the Department of Health introduces new promotion and sponsorship rules on April 1, reports brand marketing and sponsorship guru Ardi Kolah. 
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